Process to final poster

We created the background image through iMovie by overlaying two scenes, a shot of a shadow and an eye. Then we paused the clip at the exact moment we wanted to use that shot and print screened that section. So we had a perfect shot for our background.

Original Poster

We decided to change this poster as the quality of the close up of the eye was too blurry and this took away the sharpness we were trying to project. We also felt that we needed to show the body shadow of the killer to give it slightly more relevance without showing the identity. So we developed poster ideas further, and added audience feedback.

Development of poster

  We moved around the title and asked what our focus group thought of each layout. By changing where the title is, it changes the focus point of the audience.

The focus group felt that when the main title was towards the bottom of the poster, it  put little focus on the shadow and that the font did not suite the trailers style.

 

We added a review from time out magazine to the final poster, and this 5 star rating would attract our target audience of 18-25 year olds (see review blog post by clicking here)

We then extended the development of the poster by adding another review and changing the postition of the revewis to the other side as this balanced out the information displayed on the page. We also moved the ceritfication age to the other side and made it smaller.

FINAL POSTER

Overall, we feel this Ancillary text has been a success due to its professional layout and that it combines well with our trailer genre.

Billing Block

A billing block is referring to the order and other aspects of how credits are presented for plays, films, television, or other creative works. Information given in billing usually consists of the companies, actors, directors, producers, and other crew members.

The billing block, which appears at the bottom of the film poster, at the end of the trailer and on the website, has been used as it adds to the professional aspect of the overall outcome.  The text which appears larger is the more important text as it states the film production, cast and producers. This has been made larger as this is the information which the audience is most interested in. 

Billing Block examples:

These are example of billing  blocks which have been used in media products today. the text has used space removal so that the text appears 'squashed'. We decided to continue with this for our billing block creating the spaces between letters shorter. this makes the overall outcome look more realistic. Again the examples show that the more important information has been capitalised as this is the information which is most important for the audience to notice, as they are more likely to see the film if the actors are well known or if its a well known production company. 

Certification

We had to decide on the certification of our film as it is a necessity when marketing the film so that viewers know what age range the film is directed at. To do this we researched into the certain issues of the film that can be shown at each age certification. After doing this we found that our film trailer would be best suited for over 18's. This is some of the research we found on 18 certification. 

What does the 18 symbol mean?

Films rated 18 are for adults. No-one under 18 is allowed to see an 18 film at the cinema or buy/rent an 18 rated DVD. No 18 rated works are suitable for children. 

Are there any limits on what sort of theme a work can have at 18?

No theme is prohibited at 18. Adults are free to pick their own entertainment within the law, so it is possible some themes shown may be offensive even to some adult viewers.

What sort of issues may be found in an 18 film? 

Includes issues such as:

• Very strong violence
• Frequent strong language (eg. f*** or even c*** )
• Strong portrayals of sexual activity
• Scenes of sexual violence
• Strong horror 
• Strong blood and gore
• Real sex (in some cases)
• Discriminatory language 

Full information is on http://www.bbfc.co.uk/what-classification/18

The part of the BBFC classification directly linked to our trailer is the section regarding "horror works".

What about horror works?

The strongest horror works are passed at 18, they may contain strong horror, gore or sustained threat and menace which exceeds the boundaries of 15.

Other films in the horror-slasher genre with certificate 18

Why our film will be an 18:

Our target audience is males ages 18-24 years old and by rating our teaser trailer as an 18, it is more likely to appeal to this sector of the target audience as through market research we found that the majority of males in this age range are more likely to see a horror slasher of this rating would be more appealing as there would be a better expectation of gore and language that is more associated with 18-24 year olds.