Whilst creating our film marketing package we used a range
of different media technologies for various aspects, widening our experience of
these tools to help us create the most successful product.
Research
Before filming the footage for our trailer, we used the Internet to
find secondary research and gain a general insight of what type of
trailer we wanted to make and how to make it effective. One of the most useful
sites we used throughout the research and planning stage was You tube. This
allowed us to watch many trailers in our chosen horror genre to then deconstruct looking at the conventions which
we could then use in our own work. An
Example of one of the trailers we watched was ‘From Hell’ which is a
film based on ‘Jack the Ripper’ and therefore fitted in well with our plot.
The deconstructions from this trailer can be found on this link to our previous blog post (click here to see blog post)
We
also used this site to watch tutorials such as how to create horror makeup
effects as we did not want it to look to amateur. This taught us how to create more realistic
makeup such as cuts and a slit throat which we then used in our trailer to
engage the viewer, which is shown in the medium shot of a female victim with a
cut throat.
The tutorial used and outcomes can be found on this link of our previous blog posts, on our research video and the neck and arm experiments..
As well as this we used many other sites such as Google, Wikipedia
and other media blogs to do large
amounts of research (which can mostly be found from our "Research" label on the blogger homepage) including looking into the most suitable film distributor
to use, details of the case of Jack the ripper and his copy cat killers -as he was the main influence for
our plot, how to create an effective black and white effect, trailer deconstructions, audience, research of genres, reception and narrative theories
which would relate to our plot such as Roland Barthes and the enigma theory, and many more within our blog.
These were extremely useful sites which helped us with many blog posts.
In addition, in using the Internet we could look at official movie pages such at that of ‘Mama’, ‘Sinister’ and ‘Enitity’ and finding horror film posters to analyse and understand what we needed to include in our own film website and poster.
Deconstructions of these pages can be found by clicking here.
The use of online software Photovisi enabled use to produce collages
and mood boards of our influences which we could then download and look back
have a constant reminder of the style we wanted.
To document this research we used the programme ‘Blogger’ to
track our progress and to present a clear detailed analysis. We found this
extremely helpful as we could look back and see where we had made mistakes and
what improvements needed to be done as well as being able to go back and
redraft posts that were not up to standard. Also as it is a public blog and we
could link it to social networking sites like Facebook which made it easier for
us to get feedback from others. Another advantage of using this programme was
that we could access our account on any computer as well as use it an many
media devices such as our smart phones so that we could easily file share to
the Internet. For example this made it easy for us to take a picture of an eye
for our poster using our phone an then uploading it to the blog to analyse. This is the web address for our blog.
When researching into which initial idea we wanted for our poster we created a questionnaire for audience feedback using the software Survey monkey. The advantages of using this site was that it allowed us to send the questions to many recipients and was easy to use and well organised. It also automatically displayed the results into graphs and statistics which was extremely helpful.
When researching into which initial idea we wanted for our poster we created a questionnaire for audience feedback using the software Survey monkey. The advantages of using this site was that it allowed us to send the questions to many recipients and was easy to use and well organised. It also automatically displayed the results into graphs and statistics which was extremely helpful. Planning
In the planning stage, we needed to create a storyboard to
give us guidelines into what we needed to film and help us visualise our
trailer. Once we had drawn it out, we used a camera to film and the software
Imovie to create a short clip of us putting together this storyboard using our
editing skills such as adding sound and the video effect ‘dream’ to make it more
interesting. We decided to make this clip to upload onto our blog (click here to view) and
effectively show the progress we were making as well as having an easily accessible copy of the storyboard which was available to us as a reminder.
This was also a useful way of seeing what changes we had made against our final
copy of the trailer.
Construction
When filming the footage for our trailer we used hardware media technologies including a specialised camera enabling us to film a variety of good quality shots , for example, we were able to film a clear, long shot of Camden market. As well as this, it had a black and white effect available in the menu to make the lighting more authentic looking than changing it on Imovie. For the majority of shots, we used a tripod which stabilised the camera to accomplish steady shots such as the panning shot of the graveyard in our trailer. However, for some of our shots we decided to purposely not use a tripod as we wanted to create a ‘shaky’ effect to disorientate the viewer. , for example in the medium shaky shot of a London street and the tilted long shot of our female victim running through a tunnel, as this represented that the situation was unbalanced.
Clear shots:
Tilted / shaky shots:
When constructing the sound for our trailer, we used the software Garageband. This allowed us to easily import and edit sound from Youtube to create an upbeat score to reinforce our horror genre. This software was also useful as we could then export this sound into Imovie to add to our trailer. The disadvantages however of using this program was that none of us had a clear understanding on how to use it so it took some time to adjust.
The use of Imovie to create our trailer was effective it offered the opportunity to efficiently cut, add transitions and tracks as well as changing the lighting to black and white to produce the best possible trailer. Imovie also allowed us to create a fast paced montage (see blog post) at the beginning of our trailer,which was one of the most favourite parts of some f our audience feedback group, and also followed the conventions of a teaser trailer.
In addition, we used Final cut pro to create our production title 'Morgue pictures' as it offered an easy to follow template for a production title and had interesting designs including the one we chose with ink dripping which could represent blood, relating well with our trailer.However, the negatives of using this site was that we not not then export the template to Imovie, so we therefore had to film a screen playing it which showed less clarity and shine when we then added the footage to Imovie. 
To produce interesting images for our initial ideas we used the online software Fotoflexer which enabled use to layer photos and blend them together by using the opacity tools.To finish creating the poster we used Microsoft Word. Although this had enough tools to make our poster, we feel that if we were to remake this product we would use a more professional software such as Photoshop. 
Lastly,in the construction stage, we used the online software Wix to create the official website for our film marketing package. This was a useful site as it made it possible to import files to edit the homepage to display appropriate information to fit audience needs. We were also able to add widgets, including a live twitter feed to advertise to a wider audience. Again, the disadvantage of using this site was that we were not familiar with it and it took time for us to be a good enough level to use it efficiently. Evaluation
Within the stages of Evaluation we again used Blogger to show the development of progress which also let us add images to show all our points visually. We also used Youtube add our trailer to in order to get feedback to analyse and evaluate. We also set up social media accounts such as Twitter and Facebook to keep the audience updated on our progress and to spread recognition of our film. These blog posts can be seen on our "Multimedia" label on the homepage.
Overall, we feel that we managed to effectively use this variety of media technologies to create a successful film marketing package.
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