Friday, 15 February 2013

Certification

We had to decide on the certification of our film as it is a necessity when marketing the film so that viewers know what age range the film is directed at. To do this we researched into the certain issues of the film that can be shown at each age certification. After doing this we found that our film trailer would be best suited for over 18's. This is some of the research we found on 18 certification. 




What does the 18 symbol mean?

Films rated 18 are for adults. No-one under 18 is allowed to see an 18 film at the cinema or buy/rent an 18 rated DVD. No 18 rated works are suitable for children. 

Are there any limits on what sort of theme a work can have at 18?

No theme is prohibited at 18. Adults are free to pick their own entertainment within the law, so it is possible some themes shown may be offensive even to some adult viewers.

What sort of issues may be found in an 18 film? 

Includes issues such as:
  • Very strong violence
  • Frequent strong language (eg. f*** or even c*** )
  • Strong portrayals of sexual activity
  • Scenes of sexual violence
  • Strong horror 
  • Strong blood and gore
  • Real sex (in some cases)
  • Discriminatory language 

Full information is on http://www.bbfc.co.uk/what-classification/18

The part of the BBFC classification directly linked to our trailer is the section regarding "horror works".

What about horror works?

The strongest horror works are passed at 18, they may contain strong horror, gore or sustained threat and menace which exceeds the boundaries of 15.

Other films in the horror-slasher genre with certificate 18







Why our film will be an 18:

Our target audience is males ages 18-24 years old and by rating our teaser trailer as an 18, it is more likely to appeal to this sector of the target audience as through market research we found that the majority of males in this age range are more likely to see a horror slasher of this rating would be more appealing as there would be a better expectation of gore and language that is more associated with 18-24 year olds.



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